Acme Corp faced significant limitations due to outdated systems that restricted vendor growth and hampered operational efficiency. The platform served e-commerce exporters but couldn't scale with their needs.
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Case Study
2024
Acme Corp Logistics Platform
Revamping a rigid logistics system into a flexible, scalable platform for vendors, operations, and riders.
123%
Orders per Pickup
3.9 → 8.7 orders
50%
On-Time Improvement
63% → 94.5%
$146K
Annual Savings
Operational efficiency
3x
Retry Automation
Auto-scheduled attempts
Situation
The Challenge of Rigid Operations
12:00 PM Deadline
Vendors had to finalize manifest details by noon for same-day pickup, causing frequent next-day delays.
Single Address Lock
Vendors with multiple warehouses were restricted to one default pickup address from initial KYC.
Sparse Rider Data
Only name, email, and phone stored for riders—making resource allocation manual and inefficient.
No Failure Audit
No formal mechanism to audit failed pickups, resulting in ambiguous accountability.
Task
Three Core Objectives
Design, develop, and implement connected solutions across the Vendor Panel, Admin Panel, and Rider Panel to transform platform capabilities.
Vendor Flexibility
Self-service tools to manage addresses and bypass restrictive deadlines.
Operational Efficiency
Data-driven route planning and standardization of rider information.
Auditability
Robust tracking and review systems for fulfillment, failure, and resource allocation.
Action
Solutions by User Persona
Vendor Panel
External Customers
Direct Pickup Request (DPR)
Quick pickup submission with just estimated order counts and weight—bypassing manifest creation for same-day pickup.
Before 12:00 PM = Same DayMulti-Address Management
Add, delete, and set default addresses. Order workflow updated to select correct pickup location per order.
Unlimited AddressesManage Pickups Screen
View pickup requests for last 30 days with options to edit packet count/weight and cancel DPRs.
30-Day HistoryAdmin Panel
Operations Team
Rider Standardization
5 mandatory fields required before route assignment: pincode, city, state, vehicle type, weight capacity.
5 Required FieldsData-Driven Route Planning
30-day average order count and pickup weight calculated per location for optimal capacity matching.
30-Day AnalyticsFailure Audit System
Admin reviews failure reasons, assigns accountability (Vendor or Rider Issue), triggers notifications.
Full AccountabilityHeavy Pickup Workflow
Dedicated system for shipments >10 Kg with mandatory 3PL partner details entry.
>10 Kg ThresholdRider Panel
Mobile App
Audited Cancellation
GPS location captured on cancel. System calculates distance from pickup point. Mitigation steps required.
GPS + Distance AuditStructured Fulfillment
Scanning workflow sorts items into Picked, Not Picked, and Additional lists for accurate data capture.
3-Way SortingAutomated Retry Logic
System auto-schedules up to 3 attempts if pickup is Not Picked or Partial Pickup.
Up to 3 Retries
Results
Quantified Outcomes
Operational Planning Input
30-Day Avg
Optimized route creation based on realistic daily demand
Compliance & Audit Capture
GPS + Lat/Long
Verifiable audit trail, mitigating fraudulent cancellations
Service Guarantee
3 Attempts
Reduced risk of permanently missed pickups
Rider Standardization
5 Fields
Efficient matching of rider capacity to route demands
Vendor Flexibility
DPR by 12 PM
Increased satisfaction, accelerated order processing
Specialized Logistics
>10 Kg System
Streamlined process for heavy, complex requests
Best Product Launch — Acme Corp 2024
The Smart Logistics Highway
Previously, all traffic (orders) had to wait until a single, strict checkpoint (the 12:00 PM manifest) opened, causing jams. Now, vendors have flexible on-ramps (DPRs and multi-address selection) to get their goods moving sooner. Simultaneously, the Operations team gained a control tower equipped with real-time data and automated audit tools, allowing them to optimize resources based on precise, data-driven capacity metrics.