Delta International CMS & Digital Platform
Transforming a static website into an SEO-optimized, CMS-powered digital platform with integrated tracking, support systems, and content management for a logistics provider operating in 200+ countries.
The Transformation
- Hard-coded HTML pages requiring developer for every change
- No meta tags, missing sitemap, poor search visibility
- No blog or news section for content marketing
- External tracking tool with inconsistent branding
- No support ticket system or customer portal
- Self-service CMS for marketing team to update content
- Full SEO optimization with structured data & sitemaps
- Integrated blog, news, and careers sections
- White-labeled tracking system within the website
- Support pages, contact forms, and customer portal
Discovery & Research
Stakeholder Interviews
Conducted interviews with marketing, operations, and customer support teams to understand pain points with the existing static website and content update workflows.
Competitor Analysis
Analyzed digital platforms of DHL, FedEx, and UPS to benchmark features, SEO strategies, and customer self-service capabilities.
SEO Audit
Performed comprehensive SEO audit revealing missing meta tags, no structured data, broken links, and zero organic traffic from search engines.
Content Strategy Workshop
Facilitated workshop to define content types, publishing workflows, and approval processes for different stakeholder groups.
CMS Modules Delivered
SEO Implementation
Meta Tag Management
Dynamic meta titles, descriptions, and Open Graph tags for every page, managed through CMS with preview capabilities.
Structured Data
JSON-LD schema markup for Organization, LocalBusiness, BreadcrumbList, and Article types across relevant pages.
XML Sitemaps
Auto-generated sitemaps with proper priority and change frequency signals, submitted to Google Search Console.
URL Structure
Clean, keyword-rich URLs with proper canonical tags and hreflang implementation for multi-region support.
Integrated Tracking System
Developed a white-labeled tracking system embedded within the website, replacing the external tracking tool and providing consistent brand experience.
Single Page Tracking
AWB lookup with real-time status updates, timeline visualization, and milestone notifications without page refresh.
Bulk Tracking
Upload multiple AWBs via CSV for enterprise customers needing to track hundreds of shipments simultaneously.
Email Notifications
Automated email alerts for key milestones—pickup, in-transit, customs clearance, and delivery confirmation.
Mobile Responsive
Fully responsive design optimized for mobile users who often track shipments on-the-go from their phones.
Results & Business Impact
Marketing Independence
Marketing team can now publish blog posts, update service pages, and manage careers section without developer involvement.
Search Visibility
All pages indexed by Google with proper ranking signals, enabling organic traffic growth for targeted keywords.
Brand Consistency
Unified brand experience across all touchpoints—tracking, support, content—strengthening customer trust.
Faster Time-to-Market
New service launches and country expansions can be announced within hours instead of weeks of development time.